Cookies Notice for Hypervolt.co.uk
This Cookies Notice explains how Hypervolt Limited uses cookies and similar technologies on our websites, hypervolt.co.uk and checkout.hypervolt.co.uk, to enhance your browsing experience, improve our services, and deliver relevant advertising. We are committed to protecting your privacy in compliance with GDPR, CCPA, and the EU-U.S. Data Privacy Framework. This notice applies to both our main website and checkout subdomain, with cookies shared across both via the .hypervolt.co.uk domain scope.
What Are Cookies?
Cookies are small text files stored on your browser or device when you visit our websites, if you agree. They help us distinguish you from other users, personalize content, analyze site performance, and serve relevant ads.
How We Use Cookies
We use the following categories of cookies:
- Strictly Necessary Cookies: Essential for our websites to function, enabling features like secure logins, shopping cart functionality, and checkout processes. These do not require consent and cannot be disabled.
- Functionality Cookies: Recognize returning users to personalize content, such as remembering your language or region preferences.
- Analytical/Performance Cookies: Collect anonymized data on visitor numbers and behavior to improve site functionality, such as ensuring users find content easily.
- Targeting Cookies: Track your visits, pages viewed, and links followed to deliver personalized ads. With your consent, we may share this data with third parties (e.g., Google Ads, Meta) for advertising purposes.
For users who reject non-essential cookies, we may collect anonymized, aggregated data via cookieless pings (e.g., Google Analytics 4 Consent Mode) to improve site performance and ad attribution, ensuring compliance with privacy laws. Optionally, we may use server-side processing to enhance data accuracy and bypass ad blockers (affecting 20–40% of users), potentially increasing tracked conversions by 15–30%.
First-Party and Third-Party Cookies
- First-Party Cookies: Set by hypervolt.co.uk or checkout.hypervolt.co.uk to support site functionality and analytics.
- Third-Party Cookies: Set by trusted partners (e.g., Google, HubSpot, Stripe, Meta, YouTube) for analytics and advertising, only with your consent.
Session and Persistent Cookies
- Session Cookies: Expire when you close your browser.
- Persistent Cookies: Remain on your device for a set period or until deleted, enabling features like remembering preferences.
Cookies Table
Below is a summary of cookies we may use on hypervolt.co.uk and checkout.hypervolt.co.uk:
| Category | Cookie Key | Type | Provider | Expiration | Description |
|---|---|---|---|---|---|
Strictly Necessary | __hs_opt_out | First-Party | HubSpot | 13 months | Stores cookie consent preferences to respect user choices. |
Strictly Necessary | __hs_cookie_cat_pref | First-Party | HubSpot | 13 months | Stores user preferences for cookie categories. |
Strictly Necessary | __cfuvid | Third-Party | Cloudflare | Session | Maintains session consistency and security for bot protection. |
Strictly Necessary | _cf_bm | Third-Party | Cloudflare | 30 minutes | Distinguishes between humans and bots to ensure valid website usage reports. |
Strictly Necessary | _stripe_mid | Third-Party | Stripe | 1 year | Distinguishes users for secure payment processing during checkout. |
Strictly Necessary | _stripe_sid | Third-Party | Stripe | 30 minutes | Manages secure payment sessions on checkout.hypervolt.co.uk. |
Strictly Necessary | _dc_gtm_G-XXXXXX | Third-Party | 1 minute | Loads Google Tag Manager for GA4 tracking. Replace G-XXXXXX with your GA4 ID. | |
Performance | _ga | Third-Party | Google Analytics | 13 months | Distinguishes unique users for analytics, tracking visitor and session data. |
Performance | _gid | Third-Party | Google Analytics | 24 hours | Tracks daily user activity for Google Analytics. |
Performance | _ga_<container_id> | Third-Party | Google Analytics | 13 months | Persists session state for GA4 (e.g., _ga_Y3VCKT1F7S, _ga_MB960K5PXT). Replace with your container ID. |
Performance | hubspotutk | First-Party | HubSpot | 6 months | Tracks visitor identity for HubSpot form submissions. |
Performance | __hstc | First-Party | HubSpot | 6 months | Main cookie for tracking visitor behavior in HubSpot analytics. |
Performance | __hssc | First-Party | HubSpot | 30 minutes | Tracks sessions for HubSpot analytics. |
Performance | __hssrc | First-Party | HubSpot | Session | Detects browser restarts to reset sessions in HubSpot. |
Performance | VISITOR_PRIVACY_METADATA | Third-Party | YouTube | 6 months | Stores user consent and privacy choices for YouTube interactions. |
Targeting | _gcl_au | Third-Party | Google Ads | 3 months | Tracks ad conversion efficiency for Google Ads campaigns. |
Targeting | _gcl_aw | Third-Party | Google Ads | 3 months | Tracks click attribution for Google Ads, supporting Enhanced Conversions. |
Targeting | FPGCLAW | First-Party | Google Ads | 3 months | Stores ad click attribution for Enhanced Conversions. |
Targeting | FPGCLGB | First-Party | Google Ads | 3 months | Tracks browser ID for Enhanced Conversions. |
Targeting | FPAU | First-Party | Google Ads | 3 months | Stores hashed user identifiers for Enhanced Conversions attribution. |
Targeting | IDE | Third-Party | Google Ads | 13 months | Supports remarketing and ad personalization via DoubleClick. |
Targeting | test_cookie | Third-Party | Google Ads | 15 minutes | Checks browser support for cookies to enable ad delivery. |
Targeting | VISITOR_INFO1_LIVE | Third-Party | YouTube | 6 months | Tracks user preferences for embedded YouTube videos. |
Targeting | YSC | Third-Party | YouTube | Session | Tracks views of embedded YouTube videos. |
Targeting | _fbp | First-Party | Meta | 3 months | Identifies browsers for Facebook/Instagram ad delivery and analytics. |
Targeting | _fbc | First-Party | Meta | 3 months | Stores click ID for Facebook/Instagram ad conversion attribution. |
Targeting | presence | Third-Party | Meta | Session | Maintains login sessions for Meta embedded services (e.g., Like/Share buttons). |
Functionality | _cfuvid | First-Party | HubSpot | Session | Maintains session consistency and personalization within HubSpot. |
Managing Cookies
You can control cookies via our cookie consent banner, displayed on hypervolt.co.uk and checkout.hypervolt.co.uk, where you can accept, reject, or customize preferences for non-essential cookies. To revoke consent, revisit the cookie settings link on our websites. For Meta and Google Ads cookies, tracking stops if you withdraw consent, and cookies are deleted per GDPR/CCPA requirements.
You can also manage cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
For detailed instructions, consult your browser’s help documentation. Disabling strictly necessary cookies may limit access to parts of our websites, such as the checkout process.
Learn More About Cookies
For additional information, visit www.allaboutcookies.org or www.aboutcookies.org.
Contact Us
If you have questions about our use of cookies or personal data, please contact our Data Protection Officer at dpo@hypervolt.co.uk or write to: Hypervolt Limited, Canary Wharf, United Kingdom.
Thank you for reading our Cookies Notice. We value your trust and are committed to protecting your data.